Nearly three years after Doug Bowman's much-heralded Wired News redesign, it became time for a rearchitecture of sorts. In realizing that 2/3 of the site traffic enters the site through the story page vs 1/3 for the homepage, changes were needed to better circulate traffic through the site.

Launching mid-November. (Can't show mocks yet, re: possibly unethical.)

Site: wired.com

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